Blog entry Media context: Issues raised by media ownership

Cross Media Ownership is a company that owns multiple types of media. Disney for example owns ABC, ESPN, Marvel, Lucasfilm, Touchstone pictures, and etc. Disney promotes through all these different networks. Promotes through TV, films, radios, and ads. Synergy is a way to promote movies. Cross production is when an original product is taken and is produced in different ways. An example of cross production would be Spiderman with the comics, movies, and video games.